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WhY IS Gough CAT REBRANDING?

As part of the sale process, completed in October 2019, new owners Sime Darby Berhad agreed to rebrand over time and replace the Gough Cat name.

WhY WAS THE NAME CHOSEN?

The name comes from the Latin words terra firma - meaning ‘firm earth; solid ground’ - and captures Terra Cat’s power on the ground. We deliver power on the ground in people, place, product and services with Caterpillar bringing us the power of world class products and solutions for shaping the future. The new name also reflects Terra Cat’s connection to the land and to the grounded nature of our people and our relationships.

How WAS THE NAME CHOSEN?

Extensive research went into the rebrand including workshops, phone interviews with customers and non-customers, and a brand survey completed by more than 370 employees. Our connection to the land was a key theme that emerged from the research.

WHEN DOES THE REBRAND TAKE PLACE?

Digital changes to our websites, social media channels and email addresses will roll out immediately. Other changes will take place over the next six months, including rebranding our buildings, vehicles and uniforms.

WHAT ARE THE BENEFITS OF THE REBRAND TO CUSTOMERS?

The rebrand is the start of a new era and a chance to take a fresh look at what’s important. As part of research for the new brand, we listened to customers telling us about what’s important to them and how we can improve our partnership. Customers told us it’s about the best relationships, the best connections, the best machinery, the best service, and giving them the best solutions that are built around them. We’ve heard this, and this is what we will focus on.

HAVE YOUR CONTACT DETAILS CHANGED?

You can still contact us in the same ways you always have, we have set up automated redirections across the channels connected with our old name to ensure we don’t miss any communication. Our branch locations and phone numbers remain the same.

  • Our new website address is www.terracat.co.nz
  • Our new email addresses are: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • For customer support phone: 0800 93 39 39, email: This email address is being protected from spambots. You need JavaScript enabled to view it. or chat with us online at terracat.co.nz.
  • Are the Terra Cat Group’s transport businesses rebranding?
  • The transport and materials handling businesses like Gough Cat TWL and Gough Cat Palfinger are now part of Sime Darby Motors NZ and are not involved with this rebrand. The transport businesses and will be rebranding in the first half of next year.
  • Who do I contact with further questions?
  • Please phone 0800 93 39 39, email This email address is being protected from spambots. You need JavaScript enabled to view it. or chat with us online at terracat.co.nz.
  • For media queries please contact Anne-Marie Robinson on 027 703 1974 or This email address is being protected from spambots. You need JavaScript enabled to view it.

WILL CUSTOMERS HAVE ACCESS TO THE SAME LOCAL TEAM?

Nothing’s changing here, customers will continue to deal the same people day to day. Our focus is on maintaining the key relationships that you respect and value.