Trans-Tasman collaboration overcomes COVID limits
- Published on 14 October 2020
When CEO Grant Whitelaw found himself stuck in Australia due to COVID-19 travel restrictions, he turned to WesTrac for help shooting strategy videos.
Being on the other side of the Tasman Sea posed a few problems with the new T25 strategy to launch and videos to make. A hotel room video was not going to serve the purpose, so Grant turned to fellow Cat dealer WesTrac seeking a suitable backdrop to film his videos.
WesTrac New South Wales Chief Executive Greg Graham and General Manager Operations Adrian Howard (left in photo) were happy to assist.
“While there were restrictions in place regarding visitors to businesses, WesTrac’s Tomago site near Newcastle is a Government-approved COVID Safe Facility,” says Adrian.
“So, we were happy to lend a hand to Grant. As a fellow Cat equipment dealer, we understand the importance of maintaining the strong brand story associated with Cat and ensuring all communications – internal and external – are presented in the right way."
Grant says having the familiar Cat equipment as a backdrop for his video shoot was an important aspect of sharing his messages with the Terra Cat team across New Zealand.
“I greatly appreciate the assistance that Greg, Adrian and the team were able to provide,” he said.
“As well as ensuring the branding was correct, the Cat machinery in the background provides a certain comfort despite the extraordinary circumstances many of us have found ourselves dealing with.”
The video shoot went off without a hitch and served its purpose to deliver the right messages.
Grant added that it was a terrific opportunity to tour WesTrac’s facilities, talk to the team and see the close similarities between the businesses on either side of the Tasman.