Terra Cat is the new name of New Zealand’s Caterpillar dealer. Our new name was launched in December 2019, and signals the start of a new era. New owners Sime Darby Berhad agreed to rebrand over time and replace the Gough Cat name when they bought the business in October 2019.
Terra Cat is a business built on solid ground, with 90 years of experience as Gough Group, we will continue to create strong relationships and close links to the people we work with.
The name Terra Cat comes from the Latin words terra firma - meaning ‘firm earth or solid ground’ - and captures how we deliver power on the ground in people, place, product and services. Cat brings the power of unparalleled world class products and systems you know and rely on. The new name also reflects Terra Cat’s connection to the land and to the grounded nature of our people and our relationships.
Our logo combines our grounded approach with the fern device, representing new hope and new beginnings. It shows our pride in being 90 years strong in Aotearoa, and is locked up to the Cat logo - our uniquely powerful product and brand.
We offer the entire Caterpillar product range of machines and engines, all of which are designed, engineered and built to be the toughest and most reliable in the world. We provide a wide range of services associated with the importation, marketing and ongoing support of every Caterpillar product we sell, both new and used.
Terra Cat has a national network of 17 branches from Whangarei to Invercargill.
About Sime Darby
Sime Darby Berhad is partner to some of the world’s best brands in the Industrial and Motors sectors and is one of the largest Caterpillar dealers globally. Headquartered in Malaysia and listed on the Kuala Lumpur Stock Exchange, it has a workforce of more than 20,000 employees and operations in 18 countries and territories across the Asia Pacific region.
The company entered the New Zealand market in 1999 through its acquisition of Continental Car Services Ltd and today has a large range of commercial interests in New Zealand within the transport sector. The Gough Group purchase gave Sime Darby the rare opportunity to expand in the Asia Pacific region and gain exposure to New Zealand’s construction and forestry sectors.